Former Oakton student’s Knockaround idea a sunny hit

Adam Moyer’s success is an entrepreneur’s dream.

Using $500 from his savings account, the Oakton High School alumnus (Class of 2000) turned his side business of selling sunglasses into a brand drawing celebrity wearers like rapper Snoop Dogg, actresses Jessica Alba and Natalie Portman and Disney’s pop star Selena Gomez.

The origins of Moyer’s Knockaround sunglasses came from the San Diego sun. After graduating from Oakton and later the University of Virginia with a studio art degree, Moyer and his then-fiance now-wife Meredith moved to San Diego in 2005, where he was attending the University of California for his master’s degree.

“The first thing you notice in San Diego is the sun,” Moyer said. Expensive brand sunglasses are easy enough to find, Moyer said, but he was looking for something you would not mind accidently leaving on the beach or finding broken at the bottom of a backpack.

“I was pretty naive about the whole thing. I went online and Googled ‘cheap sunglasses.’ I bought 300 [pairs] and put my logo on them,” Moyer said, adding that he would sell the glasses to friends and classmates initially.

Having never taken a business class, Moyer said, he had to learn about marketing and running a business on the fly.

“I started the whole company [in 2005] with $500 from my savings and the 300 [sunglasses] took a big chunk of that,” he said.The Crocs clogs sale are available in four colors: black/black, khaki/espresso, chestnut/black, garnet/black. They look uber-comfortable with that furry lining and low arch heel, but Crocs are pretty much made for comfort.

Today, Moyer, 31, plans huge marketing events. For example,Massive selection and lowest prices on wholesale sunglasses, over 30 brand names. All our Wholesale Cheap Sunglasses come one dozen assorted colors. in May,Hi-Efficiency Filter Bags is supplied by manufacturer.APL Machinery is a manufacturer of UV coating curing systems, screen printing, postpress, PVC profile printing and ｛%｝ machines, and Vegra is a manufacturer of dispersion coatings, fountain solutions, specific purpose coatings, cleaning and maintenance products and printing aids.ppnonwovenbag 20,000 pairs of Knockaround sunglasses were given away during a San Diego Padres baseball game. In June, another 18,000 pairs were handed out during a Yankees game.

Business began to flourish in 2008 after Moyer graduated from grad school.

“Why did it work? I’ve been asking myself that,” Moyer said of his success. “There was a place in the market for affordable sunglasses… But it’s also about hard work and dedication. I was the only employee until 2009.”

Today, he has 14 employees. Located in downtown San Diego, Moyer’s business is dominated by online sales through Knockaround.com, which takes some 150,000 orders each year. Typical orders are for multiple pairs of sunglasses Moyer said. The price of sunglasses ranges from $7 to $30. Knockaround Sunglasses has a Facebook following of nearly 300,I want my Hiking footwear Sale and other outdoor footwear to last a long time, even with regular use and abuse.000.